BusinessDictionary.com
defines collaboration as ʺa cooperative arrangement in which two or
more parties (which may or may not have any previous relationship) work
together toward a common goal.ʺ
I
thrive in collaborative settings.
Over the years, I have been invited to work on amazing senior-level
industry projects. To team with eBay’s Corporate Communications department and
its Manhattan PR agency of record.
To create, write and co-host a television program for The Lifetime
Channel – an entire season of shows (I have all the respect in the world for
entertainers!). To serve on a team
of six at a Ringo Starr collector plate signing in Beverly Hills. To work with Hospice of Michigan on a
fundraiser, where I managed the PR and celebrity handling for a red-carpet movie
premiere of The Polar Express, raising $1.3 million for pediatric hospice. To serve as executive director of two
national trade organizations.
The above collaborations
were exhilarating: The process. The
brainstorming. The execution. The camaraderie.
Fast
forward to 2011 when I sold my PR and marketing company, Professional Marketing,
and launched the Carnevale Jones Group.
The day the announcement was made people asked me, “So what are you
going to do now?” I had many
ideas, but made the decision to take my time and choose wisely, as I made this
very important transition.
The
answer became very clear. There
are so many unmet needs in the gift and home industries and other
industries. I began to think about
the possibilities and the unmet needs.
Where can you locate a good writer – and sometimes at the last
minute? As a company president,
where do you seek counsel on important business issues – when it’s not always
possible to discuss certain topics with your trusted colleagues or family
members? Where do you turn when you want to sell your business, your business
is failing, or your business is thriving and you’re not sure how to grow it?
Again,
the answer became very clear. I am
blessed to have many friends who are thought leaders. What would happen if I started a Consortium with them? Or maybe two? Or maybe three?
Well, we’re about to find out, as The Carnevale Jones Group website
officially launches within a day!
The
Power of Collaboration. I can’t
wait to interface with my colleagues, my friends, as we embark on a mission to
serve companies, providing them with innovative services and counsel. The best is yet to come…
